Omoda and Jaecoo held a grand brand launch event on July 29 at the Fairmont Hotel in Riyadh.
The event attracted over 250 prominent local media and key industry opinion leaders (KOLs), and garnered significant attention from the Saudi Ministry of Investment and the Ministry of Energy.
Several high-ranking government officials also attended to witness the launch.
The event kicked off with a dazzling light show and a surprise appearance by a digital holographic host to host the live event.
This creative approach not only provides viewers with an amazing visual and audio experience, but also demonstrates Omoda and Jaecoo’s commitment to future technology and fashion trends.
Omoda and Jaecoo are aimed at the young, lifestyle-minded and urbanites respectively. Omoda aims to explore new avenues in the era of smart and electric vehicles, while Jaecoo aims to break the boundaries in the global off-road vehicle market with its unwavering spirit of exploration.
In the Omoda series, the C5 comes with the “Art in Motion” design philosophy, which captures the unique and stylish crossover SUV style.
The exterior design combines a diamond-cut geometric matrix grille, a sleek and powerful waistline, 18-inch bi-color blade wheels and the signature fastback SUV coupe look, resulting in a cutting-edge technological feel.
In terms of safety, the C5's body is made of 78 percent ultra-high-strength steel and comes standard with advanced intelligent driving assistance systems, providing world-class safety and comfort for passengers.
At the event, Omoda C5, one of the star models of the OMODA series, showcased its distinctive and stylish crossover SUV style with the design philosophy of “Art in Motion”.
The exterior design is highlighted by a geometric diamond-cut matrix grille, a dynamic and powerful waistline, 18-inch bi-color blade-shaped wheels and a pair of sloping SUV looks that emphasize the cutting-edge technological feel.
This world-class safety performance vehicle features a body made of 78 percent ultra-high-strength steel and is equipped with advanced intelligent driving assistance systems to ensure the safety and comfort of its passengers.
The Jaecoo J7, equipped with the ARDIS all-terrain intelligent system, exemplifies the Jaecoo series’ “From Classic to Beyond Classic” concept.
This system enables the J7 to drive exceptionally well on complex terrains such as sand, mud and off-road, allowing users in Saudi Arabia to enjoy a superior driving experience in all driving situations.
In terms of power, the J7 comes with a 1.6TGDI engine with a maximum torque of 290 Nm, paired with a 7-speed wet dual-clutch transmission, providing an excellent driving experience. All J7 models are built to very high safety standards, featuring an advanced energy-absorbing body design, over 80 percent high-strength steel, and leading ADAS systems, which together form the “Beyond Classic” safety system and intelligent protection.
Shawn Xu, CEO of Omoda and Jaecoo, delivered a strategic speech at the launch, sharing the brand’s remarkable success in the global market.
In just over a year since their establishment, Omoda and Jaecoo have achieved combined global sales of over 260,000 units, with export sales in the first half of 2024 increasing by 54 percent year-on-year.
This achievement not only confirms the brand’s status as one of the fastest-growing automotive brands in the world, but also demonstrates its strong competitiveness in the global automotive market.
Behind these successes is Omoda and Jaecoo’s relentless pursuit of deep market penetration and product innovation.
In the future, Omoda and Jaecoo will continue to expand their footprint in the Saudi market, positioning it as a key hub for rapid growth in the Middle East and global markets.
As individual new energy vehicle brands, Omoda and Jaecoo will focus on the new energy segment, offering models with various power options, including BEV, PHEV and ICE, to meet the diverse needs of consumers.
Omoda and Jaecoo’s global strategy extends beyond the Middle East, with the brands expanding rapidly in Europe.
Since their launch in Spain in February, the establishment of their first factory in Barcelona, and the establishment of markets in Poland and Italy, Omoda and Jaecoo have not only rapidly expanded their sales and service networks and supply chains, but have also demonstrated their service capabilities and system building capabilities in the global automotive industry.
In addition, the “Go Paris” tour activity, held during the 100th anniversary sports event in Paris, also highlighted the brand’s charm and commitment to expanding the European market.
Looking around the world, Omoda and Jaecoo see the European market as a testing ground for the survival of technology and products, and a key area for building international brands.
According to the 2030 strategic plan, the brand aims to enter markets in more than 60 countries and regions worldwide, establish a global sales and service network of more than 3,000, and lead the automotive industry trend through continuous technology innovation and product upgrades, so as to provide safer, greener and smarter travel experiences to global consumers.
