The Sims 4's Life and Death advertising conflict explained

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One of the most exciting aspects of The Sims 4 is the continuous release of DLC for the game. With at least one core pack released each season, Simmers are continually receiving new content to expand their gameplay. However, players were very dissatisfied with this method. The Sims 4 Showing off the latest expansion.




The Sims 4The game's “Life & Death” expansion pack promises to give players a new way to experiment with one of the game's most gruesome features. that is death The expansion's description confirms that Simmers will be able to experience the new Grim Reaper career, creating tombs, funerals, and more with purchase. Many fans are excited about the outfit. Which proves that the content of Life & Death isn't what Simmers is talking about. Rather, The Sims 4 It keeps players flooding in with ads for new expansions.

Main image for The Sims 4 showing several custom characters.

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EA's controversial advertising strategy for The Sims 4: Life and Death


The Sims 4's Macabre Mementos proved to be maddening.

In the past few years The Sims 4 It promotes new DLC, especially for big content like expansions, by offering limited-time exclusive items to players who purchase the new pack before a certain date. In the case of Life & Death, players who pre-ordered or purchased Packs before December 12th will receive the “Macabre Mementos” collection, which includes Lasting Legacy Family Portrait, Mournful Melodies Music Box, and Plumed Elegance Mask.

Once again, the conflict didn't surround players who were dissatisfied with the special items. The Sims 4 The team is offering them. The culprit is the pop-up advertisement for special items that appears when the game is launched. Advertisements for prizes appear in the game's main menu. Makes additional pop-up ads feel redundant The Sims 4 It faced fan backlash previously when a button was added to the game's UI, leading to purchasable DLC. The heavy push for Macabre Mementos has led some Simmers to reconsider whether they Will he buy Life & Death, no matter how much it influences gameplay? This proves that this form of heavy advertising is still controversial within. The Sims community.


Previous free rewards in The Sims 4

Now that The Sims 4 Available for free to players. So it makes sense that Maxis and EA continue to encourage players to purchase DLC content. Obviously, this doesn't change the frustration Simmers has, but it's a reasonable explanation.

Maxis has also included new free-to-play missions. The Sims 4 “Happiness at home” Sims 4 The rewards program is a limited time mission that launched in June. Players who log in enough throughout the four-week period will receive eight free exclusive rewards, including Bullseye Dartboard, Athleisure Wear and Practice Makes Perfect Trait.

Considering that new traits are generally included in the game's DLC and new free furniture and Create-A-Sim items for The Sims 4 They are generally only available when. The Sims Developers update items that already exist in the base game. This limited-time login event is a great opportunity for Simmers, however, many players miss out on the Happy at Home rewards program despite the abundance of promotional images and links. The Sims 4 Home page during and before the event


This could be another explanation for the mass promotion of Macabre Mementos. Life & Death was advertised as an essential expansion in the same way as Seasons or Cats and Dogs. only already But it also changed the way Simmers played. The Sims 4 Totally because many Zimmers plan to buy this pack. The Sims Teams may be pressuring them to buy packs sooner so they don't miss out on special “free” items.

Some Simmers are less optimistic about the motivation for these ads. EA announced in May that it was considering implementing additional ads in its AAA titles, including The Sims 4– These advertisements are placed within the game. This is unlike the controversial shop button.

Those who want to buy The Sims 4The latest expansion can be pre-ordered now or wait until the DLC releases on Halloween. Either way They will receive the Macabre Mementos that Maxis and EA seem so eager to give away.


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