A tiny sausage roll that cost $9 has fired up Aussies who are furious at the latest example of shrinkflation.
A person from Cairns posted the photo to reddit, saying they bought it from a cafe and they were “really feeling the skrinkflation with this one,” as they scaled it on a napkin.
The photo and the size of the classic Aussie pastry quickly became a source of rage as many complained that paying more for less food had become a common occurrence.
“Nine bucks is ridiculous. Where did you get it, sport stadium or somewhere else where there were zero other food outlets?” one person commented.
“$8 + $1 for sauce. As un-Aussie as it gets,” another wrote.
Others weren’t so quick to offer any sympathy as many pointed out that people were willing to pay the inflated prices.
“Yeah but you bought it, didn’t ya? They taught us how this works in high school,” one person pointed out.
“Every day it’s a similar post. ‘Can’t believe a pie costs 12 bucks these days!’ They charge it because idiots pay for it,” another commented.
Last month a customer raged over an underwhelming plate of eggs benedict that cost $22.
The bleak looking meal featured one slice of toast with half a slice of ham, two eggs, hollandaise sauce and a dusting of paprika.
The poster complained that the unnamed Melbourne cafe had been reducing its portion sizes over the past three months.
“Three months ago it used to have a lot more for the same price,” they wrote on the sub-reddit ‘Shrinkflation’.
What is shrinkflation?
The term shrinkflation is when a product is reduced in size in response to rising production costs or market competition, while the prices remain the same.
In 2022, the money-saving app Frugl released a list of products that were affected by skrinkflation.
It had discovered that certain products had decreased in size by up to 20 per cent, without changing the price.
Examples of this include Mars chocolate bars decreasing to 47g from 53g while still costing $2, and Arnotts Tina Wafers decreasing to 200g from 250g.
This skrinkflation has left a bitter taste in many Aussies’ mouths as the latest cost of living report from Finder shows that stress around the grocery bill rose from 29 per cent in March 2022 to 43 per cent.
The latest report from the Australian Bureau of Statistics showed food and non-alcoholic beverage prices rose by 4.4 per cent in August this year.