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Assouline Launches ‘AlUla Flora’ Celebrating the Vibrant Blooms of Ancient Oases

ALULA: The luxury publishing house Assouline has released its latest masterpiece, “AlUla Flora”.

The work celebrates the diversity of plants that flourish in the ancient oasis city, located in northwestern Saudi Arabia.

“AlUla Flora” is the latest addition to Assouline’s “Collection of Classics” and features text by Abdulaziz Assaeed, professor of rangeland ecology at King Saud University, Riyadh, accompanied by captivating images by young Saudi photographer Hayat Osamah.

Assouline launches “AlUla Flora”, celebrating the vibrant bloom of the ancient oasis destination. (Provided)

The vibrant volume is further enhanced by artwork by Carolyn Jenkins, Lil Sire, Raxenne, Moira Frith and Mary Woodin.

Following the success of last year’s “AlUla Ever,” which showcased the region’s geological wonders, rich cultural heritage and thriving art scene, “AlUla Flora” invites readers on a visual and educational journey through the city’s lush ecosystems.

The book highlights more than 80 species of plants that flourish in AlUla’s diverse landscapes – from rocky sandstone outcrops and vast desert plains to a green oasis filled with natural springs.

Assouline launches “AlUla Flora”, celebrating the vibrant bloom of the ancient oasis destination. (Provided)

Among the featured plants are the Hispid Viper’s-bugloss with its bright funnel-shaped flowers, the stunning pink-purple flowered prickly pear and the culturally significant jujube tree. Each species is presented not only for its ecological value, but also for its role in local traditions, from Bedouin crafts to ancient culinary uses.

Phillip Jones, Chief Tourism Officer at the Royal Commission for AlUla, said: “‘AlUla Flora’ opens a window into the city’s fascinating botanical world, which we have carefully and purposefully cultivated to rebuild and strengthen the ecological richness and the vitality of the region. . The book acts as a visual narrative of our wider aspirations to protect and showcase the green life of AlUla, inviting visitors and locals to discover more about the environment we live in and create an all-important connection with nature.”

The book is a visual exploration of the city’s little-known flora and an educational journey that illuminates the significant conservation efforts underway in AlUla to restore and replant its ecosystems and preserve its native plant species for years to come.

Assouline launches “AlUla Flora”, celebrating the vibrant bloom of the ancient oasis destination. (Provided)

These efforts underscore a commitment to sustainability and ecotourism that aims to enrich the lives of the local community and visitors alike.

The “AlUla Flora” publication highlights the destination’s dedication to environmental stewardship, highlighted by the allocation of over 50% of AlUla’s geographical boundaries to protected nature reserves – including Sharaan, Wadi Nakhlah, Gharameel, Harrat Uwayrid, Harrat AlZabin and Harrat Khaybar. .

An integral part of AlUla’s mission is to restore the land and its ecological heritage by reintroducing key indigenous species of both flora and fauna that once flourished here.

The animal reintroduction program, which was launched in 2023, has already seen the successful release of around 1,000 animals of four species – Arabian geese, sand geese, Arabian oryx and Nubian ibex.

AlUla’s legacy is one of harmony with nature, a testament to a region that has nurtured human civilization for millennia through its natural resources. In this way, AlUla reclaims its past and sows the seeds for a revitalized future where nature and humanity continue to thrive in balance.

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