Kwalee appoints John Wright as VP of Mobile Publishing

Kwalee, a prominent developer and publisher of mobile, PC, and console games in the UK and worldwide, expresses its excitement in introducing John Wright as the newly appointed Vice President of Mobile Publishing. John is set to join the Kwalee team on October 2nd, where he will undertake the task of revitalizing the studio’s approach to securing, launching, and expanding games from external studios.

John Wright boasts impressive career milestones

A dedicated gamer with a 15-year background in the mobile industry, Wright embarked on a mobile career journey that saw him swiftly rise through the ranks at ironSource, a platform specializing in app monetization and distribution. During a crucial phase of his professional development, he made a significant move from London to ironSource’s headquarters in Israel.

Upon his return to the UK, Wright re-entered the startup scene, taking on the role of VP of Operations at Luna Labs, a mobile app marketing company. Under his leadership, Luna Labs experienced substantial and rapid growth.

When ironSource later acquired Luna Labs, Wright came full circle, rejoining his former company, this time as the Head of Operations for Luna. Following ironSource’s merger with Unity, Wright transitioned into the role of Head of Client Success for the Luna division within the broader Unity organization.

Kwalee aims to be the top choice for UK game developers with John Wright at the helm

John Wright, having recently joined Kwalee’s mobile publishing team, brings with him a wealth of experience and expertise. This team at Kwalee has a strong track record of creating successful hits in the mobile gaming industry, bolstered by their extensive in-house studio. They are known for their ability to assist developers in effectively scaling their games through their proficiency in marketing, monetization, and game design.

John’s appointment comes on the heels of Kwalee’s remarkable achievement of reaching 1 billion downloads in 2023, as well as securing prestigious accolades such as the Best Publisher awards from TIGA and Mobile Game Awards in 2022.

John and I have a strong relationship already, working closely together, having first met a decade ago when we launched TENS!. Seeing his trajectory and achievements since, especially with Luna Labs and ironSource, it’s clear why he’s the best fit for us. We’re eager to tap into his vast experience, enhancing our developer relationships and publishing capabilities.

David Darling, founder and CEO of Kwalee

In his new role, John’s strategic priorities include enhancing the level of support provided by the publisher to developers, streamlining operations to better serve the global mobile gaming community, and reinforcing Kwalee’s position as the preferred choice for developers, particularly within the UK.

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