‘Hella cute’: $20 Kmart dress shoppers are rushing to buy

A $20 item from Kmart is being praised by shoppers as “timeless” and “hella cute”.

Kmart’s Sleeveless Boat Neck Midi Dress comes in black, tan and a bold printed colour in sizes 6 to 20.

The dress was released as part of Kmart’s autumn and winter collection at the PayPal Melbourne Fashion Festival earlier this month.

Dozens of social media users have taken to various platforms to share their love of the dress, including TikTok user @chloe_dani13.

“This Kmart number, I just got it on Friday. It was $20. I just picked it up randomly and thought it might look good,” she said.

“I love this buy. This is me with no tan or no makeup and it’s already a vibe. Feeling like Kimmy K right now.”

Another social media user, known on TikTok as @catching.cait, revealed how she styled the dress.

She paired the full length frock with pink open-toed heel shoes to bring together the bold colouring. Cait popped on a pair of sunglasses and finished the look with a cross body tan bag.

Meanwhile Hayley, who uses the name @thebroklingbunch online, picked up four dresses from Kmart for under $100.

Her haul included the sleeveless dress, and she said: “I am sooooo obsessed with these styles! They’re perfect coming up to autumn and you can layer them in winter. And the neutral colours are just timeless!”

Others described the dress as “hella cute” while another revealed they also bought the dress on a whim.

“The $20 dress hit Kmart stores just over a month ago and has had an amazing response from our customers,” a Kmart spokesperson told news.com.au.

“This dress was inspired by the new season key trends we saw coming through including bodycon silhouettes, maxi lengths, and the boat neck neckline. The beautiful tie dye print was created for our customers by one of our talented local, in-house graphic designers.

“We were thrilled to see such a great response to this dress from Melbourne Fashion Festival. We always love seeing how our customers are styling our products across social media.

“We love to delight our customers with affordable and on-trend fashion that can sit in their wardrobes for years to come. This dress is a wardrobe staple that you can wear all year round, all for an amazingly low price.”

Read related topics:KmartTikTok

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