RIYADH: A talented Saudi makeup artist hopes to use his growing social media following to inspire men and women across the region.
Ali Majed has nearly 600,000 followers on TikTok and has been a brand ambassador for French beauty retailer Sephora since 2022.
Despite his links to some of the industry’s biggest names, his online content regularly features lesser-known brands from across the region.
Beauty influencer Ali Majid says he wants to “support other beauty enthusiasts” (with data)
“I have always had a fascination with beauty, for as long as I can remember,” Majid told Arab News.
“Although I didn’t realize it yet, because I was so young, I knew there was something in the creative and glamorous world that demanded my attention.”
When not promoting Sephora products, Majed spends his time developing his own products.
highLight
• Ali Majed has nearly 600,000 followers on TikTok and has been a brand ambassador for French beauty retailer Sephora since 2022.
• Majed's interest was sparked by a social media craze that started about seven or eight years ago.
• His online content regularly features lesser-known brands from across the region.
“My brand was born from my constant thinking about how I can support other beauty enthusiasts, not just in this region, but all over the world.
“If there’s anything I can do to make someone feel less alone and give them the strength to pursue their dreams, I’m going to do it.”
Majed is one of a number of Saudi men making waves in the beauty industry. He says his interest stemmed from a social media craze that started about seven or eight years ago.
“That’s when makeup content really took off on mainstream social media and made it more visible, and I enjoyed every second of it,” he says.
In 2022, Majed joined Sephora Squad, a program for beauty content creators in the Middle East.
“It’s safe to say that (this) taught me a lot about my job, whether it’s the beauty industry behind the scenes or the influencer world, and how to navigate that space as well.”
For those hoping to follow in his footsteps, Majed says it’s all about finding joy in what you do.
“Make sure it’s something you’re not only passionate about, but also something that brings you joy,” he says.
“It’s one thing to have a strong interest in a field for whatever reason, but when that interest is accompanied by a sense of fulfillment and joy, that’s what makes it unstoppable.”
Majid said his inspiration came from the first Saudi man to be introduced as a beauty ambassador.
“I have observed and learned from Bassam Fattouh, Fady Khataya, Issam Majed, Mohammed Hindash and many others,” he said.
“These individuals are pioneers in their own right, experts in their own techniques, and are an inspiration to many others in the region.”
Today, Majed is a true beauty icon, with many other content creators looking up to him and citing him as an inspiration, although his newfound fame still comes as a bit of a surprise.
“A fan recognized me and asked for a photo at the concert,” he said. “I was so excited that someone wanted to take a selfie with me because I didn’t know that was something that could happen.”
